Italy has trust on Pakistani Auto Market. Government of Italy officially acknowledged the efforts of Ravi Automobile, and told their media that RAVI is doing their best effort to make Italian (motorbikes) products available in Pakistani market, which is ultimately the sign of good trade and mutual trust between the two countries.
Mobile World: Would you like to highlight the relationship between Derbi and Ravi Automobiles?
Muhammad Saeed Akhtar: Derbi-Pakistan is a joint venture project of Piaggio & C. S.p.A. (Italy) and Ravi Automobile Pvt., Ltd. Ravi Automobile and Derbi (one of the Marques owned by Piaggio) together introducing new sporty street bikes in Pakistan. Derbi is the first step for many young people into the motorcycling world and it is one of the key players in the world of motorcycle competition.
MW: Is there any specific reason for selecting Derbi for this purpose?
MSA: Yes! Derbi is synonymous with racing and success as well as versatility to meet the needs of those who always expect the best. More than 90 years of passion, vast experience in racing and 21 World Championships are the origin of the sporting spirit with which it equips each of its models. Derbi with support of Ravi Automobile Pvt. Ltd. has successfully introduced 2 models of 150cc Bikes in Pakistan.
1. Derbi STX (Sporty and Aggressive Design)
2. Derbi ETX (Enduro motorcycle, the new shining star)
MW: What were the more attractive qualifications attached with this brand?
MSA: Derbi bets on a bike as a means through which you experience all kinds of sensations, adventure and fun. Derbi aims toward attractive design and the desire to transmit a “philosophy” of creating bikes. It completes its range with the 150cc displacement, suitable for the taste and needs of the riders, with solutions for modern urban mobility, road riding, off-road and racing.
MW: What is the present status of Ravi Motorcycles in the country?
MSA: Ravi Motorcycles is a well established brand for two-wheeler in Pakistan; popular amongst riders for its confident, innovative style and performance oriented mechanics. Ravi Motorcycles are an ultimate combination of quality, reliable and cost effective performance.
MW: How old is the friendship with Piaggio?
MSA: In 2007, Ravi Automobile joined hands with Piaggio Italy and added another trendy and environment friendly motorcycle Ravi Piaggio Storm 125, to the product line of Ravi Motorcycles. Ravi Automobile has an extensive & state of the art manufacturing and assembly set up.
MW: How do you see the experience with Italian conglomerate?
MSA: Italy has trust on Pakistani Auto Market. Government of Italy officially acknowledged the efforts of Ravi Automobile, and told their media that RAVI is doing their best effort to make Italian (motorbikes) products available in Pakistani market, which is ultimately the sign of good trade and mutual trust between the two countries. PIAGGIO have also announced that they want to introduce more advanced and latest bikes in booming market of Pakistan.
-Published on pages#16-17, October-2015 edition of MOBILE WORLD Magazine