August 27, 2015

Lifan Motorcycle Global Distributors Convention

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Written by: Salman Saif
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The 5-day 2nd Convention of Global Lifan Motorcycle Distributors held in Chongqing, China. This included visiting, test riding, and touring. They not only experienced new products of Lifan Motorcycle, but had a clear outlook about future Lifan overseas market development.

The guests flew to the Jiuzhai Paradise Intercontinental Hotel to attend the 2nd convention of Global Lifan Motorcycle Distributors. Lifan Group president Shang You, Vice-president Yang Bo, Vice-president Hao Tingmu and other senior management introduced future overseas development strategy and new products that made them have a confidence and expectation for cooperation with Lifan. The distributors toured Natural Scenic Spots of Jiuzhaigou with Lifan personnel.

Addressing the 2nd Convention of Global Lifan Motorcycle Distributors, senior management of Lifan Group, including Vice President Bob Yang and Product Director Wu Wenyou, delivered keynote speeches and shared their experiences in Lifan’s overseas marketing development. Mr. Yang reviewed business achievements with global dealers in last four years and introduced Lifan’s next five-year plan regarding motorcycle export. Distributors from several countries were also presented with Lifan dealers’ awards during the convention.

Earlier, Lifan Motorcycle Overseas Division invited distributors to visit plant and test riding. Lifan prepared various kinds of new motorcycle models for distributors, and they all enjoyed test riding, communicated with each other about their feelings and improvement suggestions. The test riding provided a platform for sharing products information and communication among distributors. It’s convenient for Lifan Motorcycle to collect the improvement suggestions from distributors. The platform brings distributors, Lifan and products together, and guides a direction for Lifan’s product research and marketing theory in the future.

After test riding, distributors from different countries visited Lifan Motorcycle Plant and Motorcycle Engine Plant. They highly praised Lifan’s modern technologies, soft & hard power and also had general intuitive feelings about Lifan’s manufacturing capability with their own eyes the modern production line. In the evening, the leader of Lifan Group invited clients for banquet in the Wyndham Hotel to pay thanks for their arrival.

-Published on page#15, August-2015 edition of MOBILE WORLD Magazine

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