Special Report

July 28, 2015

153 years old brand Changan R&D Centre

More articles by »
Written by: Suhail Nasir
Tags: , ,

Changan Automobile, founded in 1862, is the pioneer of China’s modern industry. It is affiliated to China South Industries Group Corporation, among the first camp of Chinese automotive industry. It has existing assets of 68 billion Yuan, nearly 50,000 employees.

Changan Automobile has six large bases in Chongqing, Beijing, Jiangsu, Hebei, Zhejiang and Jiangxi and 15 vehicle and engine factories, making an annual capacity of 2 million vehicles and 2 million engines. Over the years, Changan Automobile has been among the Top 500 industrial enterprises, Top 100 manufacturing companies and Top 20 listed companies in China, and the Top 50 industrial enterprises in Chongqing Municipality.

Changan Automobile has always adhered to the core values of “technological innovation and eternal love” and the brand philosophy “to be a world-renowned brand and create values”, dedicated to scientific and technological innovation to lead car civilization and striving to provide customers with amazing and moving products and services. After years of development, Changan Automobile has formed a wide range of product lineages at different levels such as sedan, micro car, bus, truck, SUV and MPV and an engine platform with displacement ranging from 0.8L to 2.5L. Up to now, Changan Automobile has successfully launched a series of classic own brand models such as EADO, CX30, CX20, Yuexiang, Benben and Honor, widely sought after by markets and consumers. In 2010, Changan Automobile’s own-brand production ranked No.13 in the world, No.1 in China. In 2011 Changan Automobile’s brand value reached 30.515 billion Yuan, among the top 10 most valuable brands in China.

Changan Automobile adheres to the path of development of “taking the initiative in independent innovation”. Changan Automobile has established a R&D pattern covering Chongqing, Shanghai, Beijing, Harbin, Jiangxi, Turin, Italy, Yokohama, Nottingham and Detroit; developed Changan Automobile Product Development Process (CA-PDS), which obtains the first prize in management innovation competition; currently has more than 6,000 professional personnel, more than 200 senior experts, more than 300 foreign personnel and 10 selected into the national “Recruitment Program of Global Experts”. Changan Automobile’s R&D strength ranks the first in China’s automobile industry.

Changan Automobile adheres to “green, technology and responsibility” as its mission to develop new energy vehicles. Changan Automotive as the first in China launched the first industrialized hybrid car, which became the only car of demonstration run of Government Offices Administration of the State Council. In 2009, Changan’s pure electric vehicle was successfully off the line. In 2012, Changan E30 pure electric car as the first among Chinese electric cars completed the first charged crash safety test and achieved five-star safety standards, setting a new industry benchmark.

Changan Automobile is walking in the forefront of the country in R&D, industrialization and demonstration runs of new energy vehicles. Changan Automobile has established strategic partnership with Suzuki, Ford and Mazda, setting up Changan Suzuki, Changan Ford Mazda Automobile and Changan Ford Mazda Engine and other joint ventures and owning Mondeo, Focus, Fiesta, Mazda, Tianyu, Swift, the new Alto and other merchandise.

With a mission to “lead automotive civilization and benefit human life” and a vision to “build a world-class auto company” Changan Automobile is upholding high the banner of own brand, bravely assuming the social responsibility and unswervingly pushing forward the Program of Leading Cause to strive towards a world-class business.

UA-58256471-1 UA-57608393-1