Discussion with Ms. Sophia, Export Sales Executive, Shandong Wanda Boto Tyre Co., Ltd., & Mr. Bruce Jiang, Sales Manager, Qingdao Newtron Industrial Co., Ltd.
Ms. Sophia, Export Sales Executive, Shandong Wanda Boto Tyre Co., Ltd., and Mr. Bruce Jiang, Sales Manager, Qingdao Newtron Industrial Co., Ltd. while talking to MOBILE WORLD stated that with strong support by China Wanda Group, through constant innovation and improving corn competition of the enterprise, Shandong Wanda Group is striving for building its “Boto and Winda” brand to a famous brand worldwide in tyre industry.
Located at beautiful and fertile Ken Li County, Dongying City, Shandong Province, a central city of the China Yellow River Delta, as a leading subsidiary company of China Wanda Group is one of 500 top national industrial enterprises in economic strength. Shandong Wanda Boto Tyre Co Ltd is a large scale of professional tyre production enterprise mainly involving with development, production and sales of TBR, radial OTR, light truck tyre and PCR Tyre.
Ms. Sophia informed that established in 2004 and with registration capital of 400 million Yuan, the company owns over 4 billion Yuan fixed assets and employs more than 2500 staff and workers. With annual production capacity of 1,500,000 unit of TBR, 30,000 unit of radial OTR tires, 15 million units of PCR tyres, the company can produce and supply various series and more than 150 sizes and patterns of all steel truck and bus radial tires, all steel radial off-the-road tires and light truck tires, PCR tyre.
Since its establishment, in accordance with its concept of “Dedication Makes Expertise” and through reinforcement of quality system control and carrying out its strategy of invigorating enterprise by building brand name. The Company has made sustainable and healthy development and became a modern and large scale enterprise involving with production and sales of tyres and tyre retreading whose production scale and economic benefits is top ranked nationwide in China tyre sector.
Mr. Bruce Jiang disclosed that the tyres of this Company are exported to over 120 countries and regions worldwide in North America, South America, Europe, Asia and Africa etc. The prime brand of the company, “BOTO” brand tyres is separately awarded as “China Shandong Provincial Famous Brand” and “Shandong Export Famous Brand” due to their tyre quality and excellent performance. The Company is also original equipment tyre supplier to national famous automobile manufacturers like “FAW” and Shaanxi Automobiles Group and GAC Group etc.
To orientate to target of “First Class Tyre Technology, Advanced Equipment, Standard Management and Professional Operation”, the Company has invested more than 3billion Yuan on importation of some world advanced TBR/OTR/PCR production and test equipments separately from U.S.A, Germany, Italy, Holland, Japan, established a modern laboratory at an international advanced level.
The company has one National Technological Research Center and Postdoctoral Working Station and has successfully developed many high additional value tyre products and cultivated many professional talents for the company through close cooperation with some famous national university and colleges and high technical research institutes.
The Company emphasizes tyre quality and constantly standardizes its production operation. The Company has successfully and separately passed authorization and audit of TS16949, ISO 9001 quality system and China Compulsory Certificate, acquired some foreign country certificates such as “DOT, ECE, REACH, INMETRO SONCAP, GCC and CCC”.
-Published on pages#22-23 June-2015 edition of MOBILE WORLD Magazine