Special Report

June 25, 2015

Sportrak Tyre Group is become the industry leader, Exclusive Interview with Mrs. Joy Chen, Sales Specialist

Sportrak Tyre Group is an integrated corporation specializing in developing, manufacturing and selling tyres; having its headquarters which is Shandong Energy Group among the world’s top 500.

mobile world magazine china tyre fair sportrak tyre 2Mrs. Joy Chen, Sales Specialist of the Company, replying to various queries from MOBILE WORLD stated: “To deal with the situation of limited coal resources that used to be our main producing, now we are prioritizing the development of rubber industry with continued investment and acquisition of two large scale tyre factories, one is a all-steel truck tyre factory (referred to as TBR factory) whose annual output is 3.6 million sets, the other is a semi-steel tyre factory (referred to as PCR factory) whose annual output is 20 million sets. Meanwhile we have invested and built a rubber processing plant in Thailand with an annual output of 200,000 tons so as to secure the stable supply of the rubber raw material and its quality.”

She said, “with the support of great power and technology, our TBR factory has built the national tyre laboratory certified by CNAS and also owned the world advanced and China leading disposable mixing method, which has obtained the national technology award. We also have the advanced VMI molding machine and the professional producing and testing equipments which are imported from Europe and America, moreover we’ve adopted the nano technology in producing and processing.

Each tire has to go through hundreds of processing procedures before completed and put into the market since the very beginning of raw materials. Currently we have passed the TS16949, DOT, E-Mark, INMETRO, GCC and the ISO9000 quality system certification.”

mobile world magazine china tyre fair sportrak tyre 4The whole set of the tyre technology we introduced and adopted is top of Europe; the main members of the technical team have working experience in well-known tyre companies both at home and abroad and they are professional in construction design, formulation design and factory management. Sportrak tyre group sees SPORTRAK and FARROAD as two leading brands to explore the domestic and foreign markets and we are engaged in production of green, environmental-protective and energy-saving tyres. So far the product series range from entire series to multi-pattern and economical to high-performance, which accounted for 70% and 90% of our products are for export, Joy Chen added.

SPORTRAK tyre group is consciously becoming the industry leader in terms of powerful technology and market exploration. SPORTRAK aimed at both the domestic market and the foreign market and the main export products are truck tyres, car tyres. And the brand SPORTRAK has been well-sold in more than 100 countries and regions such as Middle East, Africa, Southeast Asia, Central Asia and America, world magazine china tyre fair sportrak tyre 3

To provide customers with high quality products and high efficient service is and will always be our constant aim. Customer quality assurance system and market protection mechanisms enable us to develop and maintain customers from more than 60 countries and regions. We believe that mutual beneficial cooperation with our customers will bring us two parties a successful future, Mrs. Joy Chen concluded.

 -Published on pages#32-33 June-2015 edition of MOBILE WORLD Magazine

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