Lifan Motorcycle, which is under the administration of the Motorcycle Business Division of Lifan Industry (Group) Co., Ltd., is one of its subordinate units. Embracing a competitive sales network both at home and abroad, Lifan Motorcycle has set up offices and sales branches in over 30 provinces, autonomous regions and municipalities of China.
Meanwhile, its products are exported to over 160 countries and regions. Integrating development, manufacturing and marketing, Lifan Motorcycle has developed various motorcycle types, including moped, cub, street motorcycle, cruiser, off-road motorcycle, ATV and large displacement motorcycle mainly under “Lifan”, the major brand developed on its own. Now the Company has two major motorcycle brands namely Lifan and Honlei, and the world-leading advanced motorcycle technologies and products like water-cooling, multi-valve, electronic fuel injection, and high displacement motorcycle etc. And motorcycles with water-cooled engines are unique in Chinese motorcycle industry, winning high customer praise.
Lifan Motorcycle has a new industrial park covering an area of 53,000 kilometers. It also has 6 production lines which are advanced in China, 2 lines for packaging of knocked-down parts to be exported and 150 sets of equipment and apparatuses for professional detection, inspection and test of product quality. The factory adopts the modes of high-shelf storage and low carbon production as well as the information-based, automatic and dust-free flow process.
It is capable of comprehensive design and manufacturing, forming profound production scales. Adhering to its enterprise philosophy of “Innovative Lifan, Quality Lifan”, Lifan Motorcycle has relied on its national-level technological center to continuously improve its development and innovation capability.
Lifan has developed many new products that are not ever seen in the Chinese or even the global motorcycle industry, such as 100cc electric start engine, twin-cylinder 125cc engine, 400cc engine and 600cc engine. Many new motorcycle technologies of Lifan like water-cooling system, multi valve, electronic fuel injection system, dual fuel, secondary combustion and large-displacement motorcycle take a leading position in the motorcycle industry.
Its products are exported to over 160 countries and regions with its export volume ranking first in this very industry. The large- displacement motorcycles of Lifan including LF400 and LF250-C are well accepted and highly praised by riders in the European and US markets.
Since its foundation, Lifan has been adhering to its three magic weapons, namely innovation, exportation and reputation as its business philosophy for growth and development. By following the enterprise philosophy of “Innovative Lifan, Quality Lifan”, and implementing the international strategy and brand strategy, Lifan has earned high popularity and reputation both at home and abroad. In addition, Lifan insists to develop China-copyrighted technologies, create China-featured brands, and seek for continuous development through self-independent innovation, thus leaving behind an influential mark in the national industry brands of China.
Lifan Motorcycle has established factories in Turkey, Vietnam and Thailand, and set up direct sales companies in France, US, Mexico, Togo and Mali with its products exported to 113 countries and regions. In January to November of 2013, the exports of Lifan motorcycles and general purpose engines reached 249 million US dollars.
-Published on pages#11 & 12 July-2014 edition of MOBILE WORLD Magazine