The Buyers from Pakistan, UAE and India included Mr. Hazrat Ali, Chief Executive Officer, Hazrat Tire & Rim Agency doing tyre business in Quetta, Mr. Inderpreet Singh Bhatia, Director, Eknoor Tyres Pvt., Ltd., Mumbai and Mr. Wajid Mehmood, Tire World FZE, Ras Al-Khaima, UAE.
While talking to MOBILE WORLD, Mr. Hazrat Ali stated that he is already doing business with a Japanese brand in Quetta, now he is looking for some Chinese brand; a competitive price product for local market. During discussion he said now Japanese brands were very expensive for local a buyer that’s why he is looking for some Chinese brands according to our standard and competitive price product for local market.
Taking interest in PCR (Passenger Car Radial) and TBR (Truck Bus Radial) tires, he appreciated the arrangements of the Fair and the role of MOBILE WORLD Magazine which had conducted the full marketing campaign for this event in Pakistan through its publication.
Mr. Inderpreet Singh Bhatia, Director, Eknoor Tyres Pvt., Ltd., already doing business in Mumbai with local manufactured Indian brands in Bias tires category during talks with MOBILE WORLD said; “we are doing business with Qingdao Rubber Group Company Ltd., brand Yellowsea radial tires and importing TBR (Truck Bus Radial) from China for Indian market, he said Indian government had allowed import of only Radial tires from China.
From Ras Al-Khaimah Mr. Wajid Mahmood, C.O.O., at Tire World General Trading LLC belongs to Charania Group of Companies importer and distributor of Tires in UAE, Middle East, African countries and rest of World’s markets. He is having strong 22 years’ experience in Tire Industry with the 18 years in field of Tire Engineering and 4 years of spirited experience of heading of Sales Operation and Purchase Management Administration. Wajid told MOBILE WORLD that they are in cooperation with manufacturers through their office in Dubai and regularly visiting Factories in China and other origins base for. Being Tire Professional having vast experience in tire business especially in TBR tires in Pakistan & Afghanistan markets; he mentioned that Anis Tyre Corporation (Base Company of Charania Group) has been exclusive sole Agent of Michelin tires in Pakistan & Afghanistan for the last 30 years.
He has in-depth knowledge in commercial vehicle engineering / mechanical which effects tyre performance and behavior. Also has decade long strong experience with Michelin in technical product marketing field for product recommendation, based on usage condition analysis, end-user studies through segmentation approach. He has customized the product offer based on the segmentation, validation, standardization and formulation of the training plan for sales team and technical team to deploy into the field through training managers/field engineer. They are already importing PCR (Passenger Car Radial) and TBR (Truck Bus Radial) tires for Pakistan, Afghanistan, UAE, Middle East, Iran and African markets from China.
Currently , he has established the goodwill of different brands e.g. Sailun, Sailwell, Rovelo, Yartu, Doublecoin, Warrior, Landsail, Wosen, Ushield, Vitorun and Vee Rubber.
-Published on page#-22, May-2014 edition of MOBILE WORLD Magazine