The post event report by MOBILE WORLD Magazine, the Official Media Partner from Pakistan for China International Tire & Wheel Fair 2014, under the official agreement for Media Coverage signed between MOBILE WORLD Magazine and Qingdao Jinnoc International Exhibition Co., Ltd.
ingdao warmly welcomed to attend 11th China International Tyre and Rubber Technology Exhibition jointly organized by People’s Government of Shandong Province and Shandong Rubber Trade Association in Qingdao International Convention Center from 9-11 April 2014. It has been a great event in Asia Pacific area with the rapid growth of Rubber tyre industry in China and more than ten years’ development and innovation. The scale of event keeps expanding and will hit a new record to create great gathering for the chains of rubber tire industry from downstream to upstream.
The Qingdao Jinnoc International Exhibition Co., Ltd. hosted the TIRE & WHEEL FAIR 2014, at Qingdao City China. A total of 322 exhibitors participated in this specialized show held on a total area of about 30,000 square meters. The number of visitors crossed the mark of 22,569 coming from 40 different countries and most of them belonged to China, Russia, Brazil, America, Kazakhstan, Malaysia, Belarus, UAE, Spain, Japan, Korea, Australia, Canada, Pakistan, India and Sri Lanka etc. Among them there were more than 730 overseas buyers.
Qingdao Jinnoc International Expo Company Ltd.
Initially launched in 1999, Qingdao Jinnoc Int’l Expo Co., Ltd. is one of the leading organizers of industrial and machinery exhibitions that are operating in Qingdao, Shenyang, Wuhan and Guangzhou in China. Focused on providing customers with valuable and professional exhibition services, the company has held more than a dozen regular annual professional exhibitions, covering the field of machine tools, industrial automation, rubber, tires, packaging machinery, environmental protection, water treatment equipment, etc. At Jinnoc int’l Expo, their focus is on a future of endless opportunities for industry, customers and the employees.
Shandong Rubber Trade Association
The Shandong Rubber Trade Association, also founded in Dec.1999, is a registered social corporation of the Department of Civil Affairs of Shandong, which is growing fast with the rapid development of Shandong rubber industry. This is a nonprofit social organization which has long history, large scale and professional functions. Its members are mostly tire manufactures, rubber products producer, rubber machinery companies, rubber addition agent, raw materials dealers, logistics, marketing , science research institutes, colleges and so on, and distributed mostly in Jiaodong Peninsula, with many located in Guangdong, Shanghai, Henan, Hebei, and Sichuan Province.
Qingdao is a world-class regional trade center as well as a famous international port city in Shandong province, China. With beautiful scenery and the mildest climate in North China, Qingdao attracts people from all over the world.
Half of the total output in rubber industry in China is contributed by Shandong Peninsula area in which Qingdao city plays a leading role. Tire output in Shandong accounts for 55%, and tire exports account for half of the total amount in China.
Currently, there are around 300 tire manufacturers in Shandong province, and half of the top ten famous tire brands in China belong here.
According to European Rubber Journal, 24 manufacturers of China mainland are listed in Global tire top 75, among which 11 are from Shandong province.
More importantly, a Qingdao rubber industry chain which integrates academic activities, R&D, production and trade is formed by Qingdao port, the second largest port with one hundred million tons of export-import capacity. Qingdao University of Science and Technology is known as ‘Whampoa Military Academy in rubber industry’ and a plurality of researching institutions and academies in rubber industry, rubber machinery manufacturers, professional software providers and freight forwarders.
Qingdao has become a worldwide famous trade center of tires as well as a rubber industry cluster with an indubitably good environment for the industry and the market.
There were many forums, wonderful meetings and activities held during the three day show to analyze and discuss the development of rubber industry from the term of material innovation, technology improvement, scientific research and the development of testing technology etc. The list included the following subjects:
- Application of SSBR in Green Radial Tyre, organized by Shandong Provincial Rubber Industry Association.
- Application of Kawaguchi Chemical Additives in Tyres and Rubber Products, organized by Chuan Hseng Co., Ltd.
- Qingdao Aluminum Wheel Hot Working Technology Forum 2014, organizedby China Association of Automobile Manufacturers.
- Rubber Symposium of Taiwan and Mainland Colleagues, organized by Shandong Provincial Rubber Industry Association and Taiwan Rubber & Elastomer Industries Association.
The participants appreciated the conference speakers and exhibitor enterprises of the exhibition. They said that the organizers are continually inheriting professional authority and international exhibition concepts, and holding the best exhibition, providing the best quality service. Their aim is to keep devoting to boost the development and progress of rubber and tyre industry. They believed that the exhibition will obtain a great success through everybody’s support and hardworking.
Qingdao is comprised of 11,282 Square Kilometers total area, having population of 8.7 million. It has beautiful scenery and pleasant climate. The seaside resort of Qingdao extends from Tuandao in the west to Damaidao in the east with an overall length of 25 kilometers, including a marine area of 5 square kilometers and land area of 8.5 square kilometers. It is one of the first National Scenic Resorts appointed by the State Council in 1982. The scenery of the Zhanqiao Pier, Badaguan, the May 4th Square and Laoshan Scenic Area constitutes the famous scenic sights of Qingdao. Red rovers and green trees, sapphire sea and blue sky in the scenic resort will make you feel happy and fresh.
Zhanqiao Pier, built in 1891, is the symbol of Qingdao. The pier is 440 meters long. There is an octagonal pagoda of distinctive Chinese style, “Huilan Pagoda” at the end of the pier. Along the shore is the beautiful Pier Park, which is a pleasant and quiet place for tourists to rest or enjoy the scenery of Little Qingdao Isle and its white tower.
Stone Man National Tourism Resort is located between the scenic waterfront and Qingdao Laoshan Scenic Area, with a total area of 10.8 square kilometers. International Beer City resort area, the old stone baths, Dolphin Stadium, International Golf Course, Haier Science and Technology Museum and the layers of coastal villa with mountain and ocean scenery, beer culture, and become the resort village folk.
May 4th Square is named to honour the May 4th Movement which took place in 1919. The sculpture with the main theme of “May wind” by the spiral rise wind model and the fiery red color fully manifested the patriotism spirit and soaring national strength. Today, it has become the symbol of modern Qingdao.
Laoshan Mountain is known as the “No.1 Mountain on the Sea.” It is situated on the cost of the Yellow Sea with a summit 1,133m above the sea level. It stands by the sea with magnificent peaks, fantastic cliffs and clear streams and waterfalls. It has been known from ancient times as the “immortals’ abode” and “fairyland.”
The opening day of Exhibition witnessed large numbers of people gathered in registration area, trade visitors from local and foreign registered them to collect the visitor pass, leaders and guests arrived one after another. Work staffs welcomed them and provided the information material about this mega event, representatives of tire marketing companies were also present to attend the opening ceremony.
Guest list of the opening ceremony:
- Zhou Zhuye, Vice Chairman of China Petroleum Chemical Industry Association
- Liu Guangye, Vice President of Qingdao Science and Technology University
- Liuyan, Chairman of Shandong Province Petrochemical Industry Association
- Li Yonghua, President of Foreign Cooperation Department of Shan Dong Economic and Information Technology Committee
- Wu Yan, Vice President of Foreign Cooperation Department of Shan Dong Economic and Information Technology Committee
- Zhang Hongmin, Chairman of Shandong Rubber Trade Association
- Ms. Wang Yitian, Secretary-General of Zhejiang Rubber Industry Association
- Wang Xuchu, Secretary-General of Jiangsu Rubber Industry Association
- Zheng, Chairman of Anhui Rubber Industry Association
- Zongliang Zhao Jingwen, Chairman of Wenzhou Rubber Chamber of Commerce
- Yu Weixing, Secretary of Ningbo Rubber Chamber of Commerce
- Yang Yimin, President of Taiwan Rubber & Elastomer Industries Association
- Wang Dewen, General Manager of Qingdao Jinnoc International Expo Co., Ltd.
Chairman of Shandong Rubber Trade Association Zhang Hongmin delivered the inaugural speech. After the speech, the presenter asked Zhou Zhuye, vice-chairman of China Petroleum Chemical Industry Association to declare the beginning of the expo. People moved to upstairs of the exhibition center where the tire and wheel rims manufacturers and marketing companies showcased products in Hall No. 2 & 4.
Tire Manufacturers and Marketing Companies exhibited their products for different type of vehicles e.g. Trolley, Motorcycle, Auto Rickshaw, ATV, Passenger Car, Sport Utility Vehicle, Light Commercial Vehicle, Heavy Commercial Vehicle, Bus, Tractor, Fork Lifter and Earth Movers etc.
Tube and Tubeless tires manufacturers for Motorcycle, Auto Rickshaw, Wheel, Alloy Rims and Accessories manufacturers etc. were also there.
The Rubber Technology Exhibitors from China and Taiwan showcased their products in Hall 1, where they exhibited the raw material, chemicals products, testing equipments, tire manufacturing machinery, conveyors, logistic & trading companies, plastic material, tire information media etc.
The exhibitors achieved their goals to boost image for local and foreign market through this international fair by the efforts of marketing and media coverage by foreign media. They strengthened their existing business contracts through visit of their partners from different regions who visited this mega event. They presented new products and services in sales, service and spares of the tire manufacturing and testing equipments. CRTF attracted new buyers who were interested to find new brand and products for their market and they established business contracts for initial correspondence for future business.
During last 6 to 8 years Chinese tire brands have taken place and established market share in Pakistan and Afghanistan markets. These markets demanding Chinese brand TBR (Truck Bus Radial) PCR (Passenger Car Radial) tires.
During discussion with MOBILE WORLD most of the Chinese manufacturers disclosed about the customers from Pakistan and Afghanistan markets demanding very high standard and quality products in above mentioned categories.
Majority of the tire manufacturing and marketing companies have their importer/ sole distributors in both markets. They want more strengthening their business ties in Pakistan. They said Pakistan tire market appreciates; accept their products and they have adopted the quality and standard according to the demand that’s why they have achieved better result from Pakistan.
The trade visitors learnt the development trend of tire manufacturing, collected information about manufacturers and products, attended forums to learn new concept of industry, looked for distributors & suppliers, different brands made by manufacturers, wheel & rim manufacturers, new products, new brands for their market etc.
-Published on pages# 13 to 21, May-2014 edition of MOBILE WORLD Magazine