MOBILE WORLD Magazine
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Special Report

October 29, 2012
 

Al-Haj FAW Motor starts production of small vehicles

alhajfawmotorsloclproduction
 

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L-HAJ FAW Motors has started its local production and sales of X-PV (Passenger Van) 7 Seater and Carrier (Mini Pickup Truck) 1-ton vehicles from September 2012.

For this purpose Dealers’ Network which was already established through sale of CBUs since mid of this year, has become more active. Right now Dealership Network of 3S (Sales, Service & Spare Parts) is working with 2 Dealers in South Region, 6 in Central Region and 2 Dealers in North Region. More Dealers are coming up within next 6 months to provide better customer satisfaction, a spokesman of the Company told MOBILE WORLD.



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The ex-factory price of FAW X-PV (Passenger Van) 7 Seater is fixed at Rs799,000/- and for FAW Carrier (Mini Pickup Truck) Rs699,000/- respectively. Bank financing & leasing facilities are also available for their products, he added.

It may be mentioned here that AL-HAJ FAW Motors had entered the automobile industry with long term plans to produce, market and sell good quality, reliable, economical, more environmental friendly and well-designed vehicles to local customers. It is the first Automobile Plant in Pakistan for exclusive production of FAW products. Their Assembly plant has been equipped with latest machinery and equipment to manufacture FAW trucks, Prime Mover, Light Commercial Vehicles and Passenger cars in Pakistan. The plant has capacity of 11,000 units per annum which can be extended according to requirement. The operations of assembly plant include production of Heavy Trucks, LCVs and Passenger Cars providing many direct and indirect employment opportunities for the people of Pakistan.

AL-HAJ FAW Motors has been actively involved in Heavy Commercial Market (CBU & SKD) since 2006 by continuously increasing its market share and now stands among the market leaders in its class. “We plan to further penetrate in the Japanese dominated automobile market through introducing our product line in LCV and Passenger car categories,” spokesman of the Company added.

MOBILE WORLD, while talking to FAW Carrier & X-PV customers, found them very happy and satisfied customers. They said, “They were very happy to buy FAW Carrier because it’s the best deal available in the market. These vehicles fulfill all of their needs, such as better loading capacity, better seating capacity, roomier, modern design, availability of parts, professional service staff at dealerships, all this in such a competitive price that gives us the value against our money.

On the other hand, AL-HAJ FAW Dealers commented that they feel immense pleasure in obtaining AL-HAJ FAW products. One such Dealer from Karachi stated that they are in automobile business for the last 40 years in the name of Apollo Motors. They were authorized 3S dealer of various Japanese and Korean products. “As a Dealer we sold large quantity of those vehicles and achieved 1st and 2nd best position in Pakistan, we also provided excellent after sale service to our valued customers through dedicated and most experienced staff. During this tenure we enjoyed good name/reputation in the market a spokesman from Apollo Motors informed.

He further stated that currently we are the dealer of AL-HAJ FAW Motors; and following are the reasons for joining hands with them:

  • Well known and financially sound group
  • Investment by its own resources
  • Young and energetic management
  • Quite old in Auto Industry with lot of experience in heavy commercial vehicles
  • Modern plant equipped with latest machinery
  • Most Popular, reliable and No.1 brand of China.
  • Provides full backup support through nationwide 3S dealership
  • Believes in appointing professional and experienced staff of the same trade.

-Published on pages# 11 & 12 in October-2012 issue of MOBILE WORLD Magazine





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