History of AL-HAJ Group
The very first of ‘AL-HAJ’ companies was launched in 1960 at Jumrud Khyber Agency in District Peshawar, NWFP. The operations initially included the import and export of electronic products, clothes and tyres. Later, the Company expanded its business and became the main dealer of Hino Pak by the name of AL-HAJ Motors.
Late Haji Sakhi Gul Afridi was the founder and first chairman of AL-HAJ Group, a visionary person who had the ability to foresee the future and to turn prospective business into accomplished business goals. The Group is in the process of continuous growth under the skilled guidance of Mr. Taj Muhammad Afridi, the Managing Director of the Group. The proprietors of AL-HAJ Group of Companies have a very close and friendly relationship with Pakistan, Afghanistan & Chinese governments and higher authorities. The Organization has grown into four Strategic Business Units (SBUs), which are working throughout Pakistan, Afghanistan, China and United Arab Emirates.
The names of these Units and the companies are mentioned below:
1. AL-HAJ Transport and Logistics
- AL-HAJ Enterprises
- AL-HAJ Tankers
- Adnan Carriage Company
- AL-HAJ Limited, Afghanistan
2. AL-HAJ Industrial Corp., (Pvt) Ltd.
- AL-HAJ Textiles
- AL-HAJ Tyres
3. AL-HAJ FAW Motors (Pvt.) Ltd.
4. AL-HAJ Metallic Industry
BRIEF INTRODUTION OF FAW GROUP CHINA (Formerly First Automobile Works)
FAW Group is a global leader in the vehicle manufacturing industry with a 50-year history of innovation. Founded in 1953, FAW employs 133,000 people around the world and sells products in over 70 countries. FAW is a diversified maker of quality light, medium, and heavy-duty trucks, Passenger Cars, SUVs & MPVs, municipal buses and luxury tourist coaches, custom bus chassis, and mini-vehicles with total sales in excess of 7 million vehicles worldwide.
FAW maintains the lead market position within China while continuing to expand into new international markets, executing a carefully planned strategy to build a comprehensive global organization. Although FAW began life solely as a commercial truck producer, it later expanded into the light truck and car sector. In 1991, working in partnership with Volkswagen AG, FAW constructed a new state-of-the-art automobile factory with an annual production capacity in excess of 150,000 units.
In 2002, Tianjin Automobile Industry (Group) Corporation was merged into FAW Group Corporation, and began joint venture production with Toyota Motor Corporation. At present, FAW’s current production strategies put a heavier emphasis on the production of cars while maintaining our dominant position in the commercial truck industry.
FAW’s state-of-the-art government-certified engineering development and test center, China’s largest and most extensive automotive R&D FACILITY is the country’s leader in automobile and commercial vehicle research. It stands alone in China in possessing both cold and semi-tropical weather vehicle testing facilities.
FAW has 28 wholly owned subsidiaries and controlling interest in 18 partially owned subsidiaries & Joint Ventures;
Wholly Owned Subsidiaries:
- FAW Jiefang Truck Co. Ltd.
- FAW Bus & Coach Co. Ltd.
Limited Liability Companies:
- FAW Car Company Limited.
- Tianjin FAW Xiali Automobile Company Limited.
- Changchun FAW Sihuan Automobile Company Limited.
- FAW – Volkswagen
- FAW – Toyota
- FAW – Mazda
- FAW – GM
FAW is a diversified maker of quality vehicles. FAW maintains the lead market position within China while continuing to expand into new international markets, executing a carefully planned strategy to build a comprehensive global organization.
AL-HAJ FAW Motors Private Limited
Our vision is to introduce and captureof the local automotive market by providing quality Chinese vehicles to the customer with full back up support through nationwide 3S dealer network. Our focus is to change people’s mindset about Chinese automobile in Pakistani Market by providing them quality, durability, after sales support, hence giving them the best value against their money.
We are all very well aware that Pakistan Automobile market is dominated by Japanese products and they have been ruling this market for more than 40 years. In order to enter in to this Japanese dominated market we should expect tough challenges. We should be very much focused on our strategies to launch a Chinese product keeping in view the fact that many other Chinese brands also tried to enter this market but could not succeed well. There are many reasons for their failure, among them some major reasons were, poor product selection, poor product quality, poor back-up support and most importantly no proper support from the Principal. Hence our focus should be to avoid all these mistakes.
To enter in the market where the gaps are available and gradually increase the market share. Continuous improvement in quality and durability will result in continuous growth in sales. Hence, giving the customer better value for money and reliable product and excellent after sales service.
AL-HAJ FAW MOTORS PRIVATE LIMITED has already completed its assembly Plant located at Main National Highway, Zulfiqarabad, Karachi with huge investment of over 550 million rupees by AL-HAJ Group.
AL-HAJ FAW MOTORS has entered the automobile industry with long term plans to produce, market and sell good quality, reliable, economical and well-designed vehicles to the local customers. It is the first Automobile Plant in Pakistan for exclusive production of FAW products. The Assembly plant has been equipped with latest machinery and equipment to manufacture FAW trucks, Prime Mover, light Commercial vehicles and Passenger cars in Pakistan. The plant has a capacity of 11,000 units per annum which can be extended according to the requirement. The operations of assembly plant include production of Heavy Trucks, LCVs and Passenger Cars which will provide many direct and indirect employment opportunities for the people of Pakistan.
AL-HAJ FAW MOTORS has been actively involved in the Heavy Commercial Market (CBU & SKD) since 2006 and has been continuously increasing its market share and now stands among the market leaders in its class. We plan to further penetrate in the Japanese dominated automobile market through introducing our product line in LCV and Passenger Car categories.
Current product line of heavy & medium commercial for 2011-2012 includes;
- J5P SERIES
- J5P-420 HP 6X4
- J5P-330 HP 4X2
- J5P-330 HP 6X4
- J5P-330 HP 6X4
- J5M SERIES
- J5M-260 HP 4X2
- J5M-260 HP 6X4
- J5M-260 HP 4X2
- J5M-260 HP 6X4
- J5K SERIES
- J5M-220 HP 4×2
- J5M-220 HP 4×2
- FAW Tiger -120 HP 4×2 Trucks
Product line of Light Commercial & Passenger Cars for 2012-2013 includes;
- LIGHT COMMERCIAL
- VEHICLES & PASSENGER CAR
To be introduced in Pakistan market by February 2012;
- FAW Carrier 1000cc Pick-up Truck
- FAW X-PV 1000cc 7+1 Passenger Van
- FAW CARRIER PICK-UP TRUCK
- FAW X-PV PASSENGER VAN
PASSENGER CARS to be introduced in Pakistan market by mid of 2012
First Truck Line off
Friday, October 28, 2011 was not just a date for AL-HAJ FAW MOTORS, it was a major Milestone. This was the day our first Heavy Truck (J5 260) rolled out from the assembly line of newly built state of the art Plant.
3S Dealership Network
Customer’s satisfaction is our major concern and keeping in mind this concept we have established a most modern Service Network countrywide. All our FAW Dealers operate on “3S” basis (Sales, Service, and Spare Parts). Our initial 3S dealership network comprises of 11 Dealerships in 09 cities and we are planning to expand our services to 15 cites.
FAW dealerships are equipped with most modern Special Service Tools (SSTs), state-of-the-art computerized auto servicing and diagnostic equipment. Customers will be looked after by trained and qualified staff. Technical training and up-gradation of technical staff is always a priority of AL-HAJ FAW MOTORS.
-Published on pages# 14, 15 & 16 in February-2012 issue of MOBILE WORLD Magazine