By: Mohammad Irfan Shaikh, Director Sales & Marketing, Hinopak Motors Limited.
Automobile industry is considered to be the backbone of all industries and plays a vital role in the economy helping directly and indirectly in the development of a country. The Automobile industry has been an active and growing field in Pakistan for a long time. Pakistan is an emerging market for automobiles and automotive parts offers immense business and investment opportunities.
Hinopak Motors Limited, the largest manufacturer of trucks and buses in Pakistan is playing an important and active role for the growth of automobile sector in Pakistan by providing the latest technological based commercial vehicles as per the requirements of the transporters of Pakistan. Established in 1986, Hinopak is a Japanese owned multinational company with majority shares with Hino Motors Japan (59%) and Toyota Tsusho Corporation, Japan (30%). Hinopak is the first company to introduce the concept of 3S Dealers network in the commercial vehicles sector, which offers Sales, Service and Spare Part facilities all under one roof. Our comprehensive network of offices, 3S Service Dealers and Spare Parts Dealers are strategically located throughout the country and benefiting the transporters even at the remotest of locations.
Hinopak Motors Limited has become a role model for Pakistan’s engineering sector in general and automobile industry in particular. The key strengths for Hinopak Motors Limited are its “reliable and economical” brand image developed by its quality products, its outstanding production technologies and the firm trust by its customers. Its customers are assured of the highest quality products meeting all quality and environmental standards. The company has maintained the standards for quality and excellence that rival the best in the region. In recognition to these efforts, company has received a number of excellence awards for its quality standards management practices.
In year 2008 in which the world confronted extraordinary economic challenges and economic recession, Pakistan’s own peculiar problems such as political disturbance, falling value of rupee both against yen and dollar, acute shortage of energy, high inflation and rising interest rates all had their adverse impact on the production cost and income of the company despite commendable effort to increase productivity, promote sales and strengthen after-sales service arrangements. Also, Hino Motors, Japan and Toyota Tsusho Corporation provided their full support to strive in the market and perform with great resolve, supported by proven strategies and strong execution to satisfy our customers’ needs.
Hinopak is capable to rewire the organization to be ready to serve the needs of a changing world and understand that the significant challenges ahead offer tremendous potential for company business to continue to grow and thrive. Hinopak constantly assessing new opportunities to reach customers and meet their evolving needs.
Hinopak presence in almost every market where variety of products are sold provides them with valuable local insights into the customers, trends, and economic and social influences in each of our markets. This knowledge allows them to monitor their growth and identify opportunities for expansion. Committed to satisfy their customers with technological innovation, economical product, environmental protection and increased safety. In an intensely competitive industry and challenging market, Hinopak is steadily moving forward in the right direction.
This is Pakistan’s first automobile company to export its buses to Middle East and African countries in early 1990′s and once again Hinopak will soon take a gigantic leap in the international market by starting export of buses to Middle East and Africa, as it has been chosen as a hub by its principal Hino Motors, Ltd.,Japan. The decision of Hino Motors is proof of the confidence they have in Hinopak and on its production facilities and capabilities to meet the needs of such a huge and diverse market.
Recently in order to address the basic requirement of providing decent, safe and, economical intra city passenger movement, the City District Government Karachi envisages introduction of fuel efficient, environmentally friendly large new CNG buses. This pilot project of induction of first few CNG buses in Karachi transport system is one such step which will augur well for the citizens of Karachi. Hinopak successfully delivered 25 units of CNG buses to City District Government Karachi in a record frame of time. The delivery time for CNG buses was very short. Backing on production facilities and dedicated work force Hinopak accepted the challenge and delivered 25 buses within the stipulated time. Commuters of Karachi are now enjoying the operation of recently introduced CNG buses by CDGK. Due to the technical expertise and strong backup support of Hinopak, delivered vehicles are running successfully in their respective route operations
In general the challenge for the overall industry particularly for automobile industry is serious, we are hopeful that this phase will wipe out with the passage of time. It is the responsibility of the economic masters to show professionalism and maturity during these hard times. The uplift of auto sector will also depend on the ability to develop and produce a wide range of superior quality vehicles for our markets, strong bond with major suppliers, reduction in production costs, and financial developments for capital investments.
-Published on page# 22 in February-2010 edition of MOBILE WORLD Magazine