MOBILE WORLD Magazine
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Special Report

December 29, 2009
 

We are the trend setters in Pakistan

qingqitrendsettersinpakistan
 

An Interview with WANG ZIHAI, Chairman & Managing Director, Plum Qingqi Motors Limited.

We have our next five year plan to introduce scooters and electric bikes in local market and maximum indigenization for transfer of technology from China to Pakistan. We will prefer local parts development as currency devaluation in Pakistan and appreciation of RMB (Chinese currency) may cause increase in cost of production. In this way we will be strengthening local vendor industry and contributing in economic growth of Pakistan

MOBILE WORLD: M/s Plum Qingqi Motors has played a significant role in promotion of two and three wheeler industry in Pakistan. How do you see the performance of your company in this regard?



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Wang Zihai: PQM has deep impact in local industry as well as in society as it has changed local transport culture in urban and rural areas of Pakistan. Our motorcycle rickshaw has almost 100% replaced Tonga and other animal driven vehicles. Our 100cc motorcycle was first Chinese motorcycle in Pakistan which set trend of low priced motorcycle in Pakistan.

MW: Since you have earlier introduced a wide range of products in local market, do you have any plan to further expand these products by launching new models in near future?

WZ: Of course, recently we have introduced 70cc 4-stroke motorcycle and now we are introducing 150cc motorcycle and 200cc auto rickshaw shortly. In the long run we have the plan for 4- wheelers especially in public transport sector.

MW: Chinese technology in this field has assisted local vendors to a great extent. What was the ratio of participation by Qingqi Motors China?

WZ: As Qingqi Motors is a major player in China, it enabled local industry to get diversified range of products with low production cost for low income groups in Pakistan.

MW: How do you assess the present marketing position of motorcycle industry in Pakistan?

WZ: Previously market was dominated by few Japanese OEMs but now Chinese origin motorcycles have started growth and increased market size from 1.5 lakh to 10 lakh units per annum. Gradually Chinese manufacturers will come up with major market share.

MW: In your opinion what is the future of this industry in Pakistan?

WZ: Pakistan has installed capacity of 1.7 millions motorcycles per annum and with stable economic conditions market will further expand especially in 100cc and above capacity motorcycles.

MW: As you are well aware that local two and three wheeler industry has entered export market. What is the policy of Plum Qingqi Motors in this regard?

WZ: PQM is also working with other neighboring countries to capitalize export potential and expecting export business in coming years.

MW: Have you chalked out any plan for further transfer of technology and start auto parts manufacturing in Pakistan?

WZ: We have our next five year plan to introduce scooters and electric bikes in local market and maximum indigenization for transfer of technology from China to Pakistan. We will prefer local parts development as currency devaluation in Pakistan and appreciation of RMB (Chinese currency) may cause increase in cost of production. In this way we will be strengthening local vendor industry and contributing in economic growth of Pakistan.





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